Passat Ad Hits Sweet Spot Between Viral Content and TV Advertising

The latest Volkswagen ad, ‘The Force’, for the new Passat strikes the almost impossibly hard balance between traditional TV advertising and great viral content.

The ad created by Deutsch Inc for the Superbowl features a mini-me Darth Vader trying to use ‘The Force’ and eventually using it to start the Passat, or so […]
Digitalis Media » News

Leave a Reply