The Sloaney

The Sloaney is a British-based luxury lifestyle publication that was founded by Laura Toogood in 2011. The Sloaney offers a British view on worldwide luxury and has a global readership. The publication features fashion, beauty, travel and lifestyle news. Laura is the current editor and while she oversees all editorial aspects, she has a particular interest in the travel pages.

Sloaney Suites was launched by Laura Toogood as the newest arm of The Sloaney in 2015 and it provides a luxury directory of the best hotel rooms and suites from around the world. It is a carefully curated collection that is designed to give the affluent traveller inspiration.

Meanwhile, Sloaney TV was launched in April 2013. It is designed to be watched on a smartphone and provides readers with interactive features from many of the top launches and venues around the world. In her role as editor, Laura has covered many international events including the Monaco Yacht Show; London Fashion Week; Badminton Horse Trials; Royal Ascot; The RHS Chelsea Flower Show; Hudson Jeans Campaign Launch at Selfridges with Georgia May Jagger; Worldwide Premier of the BMW i3; Waterford Crystal’s Contemporary Collection launch and the iCandy 80th Anniversary Party, to name a few.



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