Dr. Laura Toogood: Digital Expert, Author and Founder of Fieldmaster Group and The Sloaney

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Latest News: 

  • Dr. Laura Toogood, Founder of Fieldmaster Group, writes about some of the key challenges that we face in the digital age in an article in the latest edition of Spear’s Magazine. Read more here.
  • Dr. Laura Toogood, Founder of Fieldmaster Group, provides advice in The Daily Telegraphy about how to protect yourself and children online. Read more here.

Biography: Dr. Laura Toogood is a communications professional, media commentator and author with broad academic and industry experience about social technology and digital media. She is the founder of Fieldmaster Group and has advised many high profile clients during the last 10 years.John Lloyd and Laura Toogood's upcoming publication Journalism and PR: News Media and Public Relations in the Digital Age

Her advisory work at Fieldmaster Group encompasses all technical aspects of the online profile. She also provides guidance to assist with social media strategy, online reputation management and helps with the various challenges that are presented by the digital age. She is currently working on her second book, which will be published by I.B Tauris in 2017 and it provides analysis of the key privacy and security issues that we face in the information age.

Laura has a PhD in Social Informatics (the study of interaction between society and information communication technologies) from University College Dublin. Her professional experience includes several years as a social media strategist for leading global brands, as well as her former role of Managing Director of Private Clients at Digitalis. Laura is also the Founder and Editor of luxury lifestyle publication, The Sloaney and regularly appears on TV and radio as an expert commentator.

Laura ToogoodLaura authored ‘Journalism and PR: News Media and Public Relations in the Digital Age‘ with John Lloyd and the book is available to purchase from I.B. Tauris, Waterstones and Amazon. It was launched in the UK in December 2014 and released in America at the end of January 2015.  The launch was held in London at a special event that was organised by the RSA and Reuters Institute. The book is now on the syllabus at many universities around the world.
Laura’s TV work includes appearing on ITV’s This Morning television show as an Internet Safety Expert where she has discussed ‘Revenge Porn’ following a House of Lords committee rejecting calls to make this a new criminal offence. She has also given expert opinion on the growing problem of cyber bullying for the same television show and discussed other topical issues. Laura has appeared on London Live Television and Podium, Rogers TV (North America). Laura has been interviewed about hacking for the Jeremy Vine show on BBC Radio 2 and also appeared on BBC Wales several times. She writes for The Telegraph about Internet Safety and Privacy issues concerning children. Laura has also filmed for CNBC and written for The Sunday Times about higher education.

Laura Toogood ITV This Morning In addition to media appearances, Laura is often invited to speak at events. Laura delivered an address at the House of Lords on the theme of ‘The Power of Data in the Digital Age’ where she touched on some of the key risks, She was the keynote speaker for the World Cafe at the Canadian Public Relations Society National Conference in Montreal. She has presented a seminar at Nuffield College, University of Oxford about the challenges private individuals face in regards to online reputation management and has given a lecture on this subject at the School of Electronic Engineering and Computer Science at Queen Mary, University of London.

Laura was also was invited by the University of Cambridge to present a podcast on the matter and spoke at the Workshop on Internet Trust, Reputation, Identity and Privacy that formed part of the International Conference of Social Informatics in Lausanne. Laura was invited to Toronto to speak at The Empire Club of Canada to a live audience and the event was simultaneously aired on a North American TV network (watch below). She also regularly speaks to schools.

Key focus areas:

Online Communications; Online Identity; Internet Safety; Information Security and Privacy; Online Reputation; Social Media; Journalism; Public Relations.

Awards News: 

Dr. Laura Toogood is shortlisted for the GDST Alumna of the Year Award 2016. Dr. Laura Toogood wins ‘Future Leader in Wealth Management’ at the Spear’s Magazine Awards as well as the Women of the Future Award for Digital and Technology and is also listed in Management Today’s 35 Under 35, as reported in The Telegraph: Are these the top 35 business women in Britain today?


Watch Dr. Laura Toogood in conversation with Mr. John Cruickshank at the Empire Club of Canada on Roger TV (North America):


Dr Laura Toogood is also the founder of The Sloaney and Sloaney Suites. The Sloaney is a luxury lifestyle publication with thousands of readers. It has a British focus and a global reach. Sloaney Suites is an extension of the travel pages of The Sloaney and provides a portfolio of top holiday destinations. Follow The Sloaney on Twitter at @TheSloaney and Instagram at @TheSloaney.