Dr. Laura Toogood  is an expert in the field of Community and Social Informatics.  A former model, she has been involved in the fashion industry for 10 years. Laura is currently editor-in-chief of the British luxury lifestyle magazine, The Sloaney. She also owns a social media consultancy company and works as a Features Journalist and Fashion Editor.

This website hosts Laura's popular fashion and lifestyle blog, Tales of the Pink Bike, which was shortlisted for a 'Most Influential in Fashion' award in 2011. 

Her Social Media clients have included included Jigsaw, kew.159, Right Rental, The Rank Group and Bucks Townhouse. Laura previously produced 'Jigsaw TV' for the elite highstreet brand.