Since completing her PhD, Laura Toogood has worked with a number of high profile commercial organisations directing social media strategy.

Key duties have included:

-Directing and owning social media strategy

-Analysing social media usage and presenting reports

-Developing social media strategy in accordance with specific budgets

-Interpreting social media and ecommerce analytics

-Driving web traffic and revenue

-Advising on suitable and relevant social media tools

-Communicating social media expertise

-Developing content schedules

-Social networking

-Advising on resourcing

-Negotiating contracts and budgets for outsourced projects

-Managing social media accounts and communities

-Editing, creating content and developing links with content providers

-Liaising with senior management, relevant departments and agencies

-Training internal staff to use various social media channels

-Creating editorial guidelines and establishing a tone of voice

-Producing, shooting, script writing, presenting, directing, editing film content

 

Laura has worked with:

Jigsaw

Fashion

 

Jigsaw USA

Fashion

 

Kew.159

Fashion

 

The Rank Group

Entertainment and Gaming

 

Right Rental

Property

 

British Eventing

Sport

 

Good Energy

Renewable energy

 

Bucks Townhouse

Events